There are lots of things that are important to catalog style. The cover page design and the design of your catalog's item pages all play crucial roles in developing a catalog that will bring in new customers and sales.
None of the things mentioned above are more important than the type of paper you will pick to print your catalog on. In this post I will go over some of the many paper choices you have to print your catalog on.
You need to choose if the cover will be the exact same paper as the rest of your brochure. In many cases the cover will be of heavier weight then the interior pages.
Second you will need to choose layered or uncoated paper for printing your brochure. Coated paper is for the glossier designs and uncoated is more economical, however can still display your products well.
You have 2 things to consider initially, "Will it be glossy paper or not?", "Will my cover be the exact same weight as the interior pages of my catalog?"
As soon as you have actually addressed those 2 concerns the next decision is what the weight of the paper will be. Most catalogs go with 60, 70, or 80 lb. weights. It would be 60lb uncoated or layered, 70 pound. Coated or uncoated. 80 lb. Paper typically is only picked for 80 lb. Weight and above. Also, not all paper is determined by weight. Some is measured by thickness or "points".
Now the above is actually over-simplified. There are other types of unique paper you can select from. There is textured paper, photographic paper, and other more costly paper to select from if you are selling a high-end or pricey product.
When selecting the paper your catalog will be printed on, there are also other considerations. Such as the approach of printing you are going to select.
If you are going to have your brochure printed on a hot-set web press, then you can select uncoated or covered paper. A cold-set web press can not print on covered paper.
Then you can pick from any of the high quality papers they have available, if your printer uses a sheet-fed press. The very same opts for printers that do digital printing.
It will depend a here lot on the printer you select. You require to find out what type of paper is readily available and you will want to see samples of the paper to get a better idea of which one you wish to print your catalog on. Likewise ask your printer to recommend the different types of paper they believe will be the very best for your catalog.
Here is a list of some of the types of paper your printer might have offered for you to select from or may be able to purchase for you.
4 things identify the quality of the paper, opacity, ppi, brightness, and surface. (Pounds per inch) Brightness impacts the contrast and brilliance of the paper. If a paper is too opaque, your text and images from website one page will be seen through onto another page that your customer is attempting to read.
Ask your printer to provide you with samples or example pamphlets and a rate list for printing your brochure on the various kinds of paper prior to you choose. You know what your budget is and paper is only one of the costs you have to consider.
None of the things discussed above are more crucial than the type of click here paper you will select to print your brochure on. In this post I will go over some of the many paper options you have to print your catalog on.
There is textured paper, photographic paper, and other more pricey paper to pick from if you are selling a pricey or high-end item.
If you are going to have your brochure printed on a hot-set web press, then you can choose uncoated or covered paper. You require to discover out what type of paper is offered and you will desire to see samples of the paper to get a much better concept of which one you want to print your brochure on.